Content and form make a sofa roadworthy for Caotina
To promote the new Caotina for on-the-go enjoyment, the Zurich-based agency Inhalt und Form has three teenagers zipping through the streets on a sofa.
Caotina can now not only be enjoyed in the comfort of your own home, but also on the go. The chocolate drink is now available ready to drink in a handy PET bottle.
Inhalt und Form came up with something special for the launch campaign and got three young people really going for it. Ready to conquer the hearts of chocolate fans in the fast lane. And with a surprising twist. Because the three don't just cruise around on any old vehicle, but on a mobile sofa.
"We wanted to showcase the Caotina drink in an unusual way, but without sacrificing the usual cozy presentation of Caotina's chocolate enjoyment," explains Michèle Rao, Senior Brand Manager at Caotina manufacturer Wander.
The mobile sofa already attracted a lot of attention during filming. Since last week, it has been on TV, Instagram and TikTok, among other places, as a launch campaign for the new Caotina drink.
Responsible at Wander: Christof Stulz (Marketing Manager), Michèle Rao (Senior Brand Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Art Director), Celina Harisberger, Johanna Kilchenmann (Project Manager). Production: Leonardo Sanfilippo (Executive Producer), Dimitri Siegrist (Junior Producer), Hannah Dobbertin (Director), Timon Schäppi (Cinematographer), Nicolas Bechtel (Editor), Simon Hardegger (Colorist), UKO AG (Audio Postproduction).
