Influencer campaign with Tanja La Croix and Morgane Schaller for BaByliss

The campaign accompanied the launch of the new Steam Pure 2 in 1 styler from BaByliss with wide-ranging videos and covered both German-speaking and French-speaking Switzerland. Contcept Communication organized the collaborations with the influencers, produced the clip with Tanja La Croix in-house and distributed all videos on BaByliss' social media channels.

DJ Tanja La Croix gives the campaign for the new BaByliss appliance a face in the press and on social media. As a DJ, her hair always has to be perfect when she plays, no matter how hot the temperature or how high the humidity in the club.

The video with Tanja La Croix reached 158,672 people on Facebook, was viewed 66,323 times and was commented on, liked or shared a total of 115 times. The Facebook competition with Tanja La Croix's campaign visual was seen by 9,274 people, with a total of 372 reactions, comments and shared posts.

Contcept Communication hired Morgane Schaller, Miss Switzerland finalist 2016 and blogger, for the French-speaking part of Switzerland. She filmed a tutorial for the BaByliss Steam Pure 2 in 1 Styler. The video reached 11,411 people on Facebook and was liked or shared 64 times.

Contcept Communication also collaborated with the Youtuber Fashionpupa, one of the most important Swiss fashion and beauty Youtubers with over 74,688 subscribers. Her tutorial was posted on the BaByliss Facebook page last Saturday - the video reached 15,811 people within three days and was viewed 3,900 times. (pd)

Responsible at BaByliss: Matthias Hofmann, Managing Director BaByliss Switzerland. Responsible at Contcept: Hadrien Jean-Richard, Digital Media Consultant, María Colón, Junior Consultant, and Jessica Chakhsi, Director Office Lausanne.