In Flagranti awakens passion for Thomet cycling
With three new campaigns, In Flagranti Communication continues to promote Thomet Radsport’s brand promise, «Bicycle Obsession,» and this year turned passionate expressions into great bikes.
With the brand promise "Bicycle Obsession", Thomet Radsport convinces bicycle enthusiasts of all kinds across the Seeland. The wide range of products includes high-quality bikes for gravel roads and asphalt, suitable clothing and clever accessories. For the best racing, mountain or e-bikes, passionate bikers show their true colors this season.
Posters, advertisements, website, shop window and POS material, flyers and vouchers were created. The campaign is supported by a photo competition in which men and women can impressively demonstrate their passion for bicycles.
Responsible at Thomet Radsport: Stefanie and Philipp Thomet. Responsible for campaign idea and realization: In Flagrante Communication. Photography: Remo Ubezio.
