In Flagranti warns of lightning for the building insurance Bern
With integrated communication support from In Flagranti Communication, the Bern Building Insurance Company (GVB) is raising awareness through its lightning safety prevention campaign and offering relevant support based on its expertise.
One in three fires is caused by a lightning strike. However, only one in seven buildings in the canton of Berne is protected by a lightning conductor. In order to contribute to greater safety, the Bern Buildings Insurance (GVB) awards grants for the voluntary installation of protection systems.
In Flagranti communication was commissioned with the integrated prevention campaign. On the one hand, it motivates homeowners to take protective measures against lightning strikes and, on the other hand, it highlights GVB's prevention efforts and the expertise of GVB's building experts.
Out-of-home media such as public transport and posters play a central role in the media strategy. In this way, as many homeowners as possible are also addressed in rural areas exposed to storms. In addition, regional and local print media create awareness. Online measures on corresponding platforms ensure that future homeowners are made aware of lightning protection at an early stage.
Responsible at Gebäudeversicherung Bern (GVB): Stephanie Kriesel, Head of Communications; Anja Méroz, Communications Specialist. Responsible for concept, strategy and realization: In flagrante communication.
