In Flagranti starts the movement for more movement for Hepa
Interactive booklets and a week-long social media campaign are designed to bring some energy into everyday life: This is how In Flagranti Communication aims to spread awareness of the national physical activity guidelines for the Swiss Health and Physical Activity Network (Hepa.ch).
How much and how often should we exercise to stay healthy? The Swiss Health and Physical Activity Network Hepa.ch has specific recommendations on this for each age group. These recommendations have one thing in common: every movement counts in order to optimize the health benefits. That's why In Flagranti Communication is launching the movement for more movement.
For this purpose, the agency has developed and designed three interactive booklets together with the sponsors of Hepa.ch - FOPH, FOSPO, BFU and Health Promotion Switzerland. These contain exercises that can be implemented quickly and get young and old going. At the same time, the booklets provide tips and facts on the positive health effects of physical activity. The booklets are distributed via the hepa.ch multiplier network.
To kick off the movement for more exercise, in flagranti designed a campaign week. The agency animated six selected exercises from the booklets to encourage more movement on social media. The entire content of the booklets is also permanently available on Pinterest.
