In Flagranti for EHC Biel: Biel is in the middle of ice time
Before the start of the season, all of Biel was enveloped in an ice age. To maintain this operating temperature among fans during the season, In Flagranti broadly advertises all of EHC Biel's home games.
Biel has been under a thick layer of ice since the teaser phase before the start of the season. In August 2021, In Flagranti had started the icy campaign (Werbewoche.ch reported). Now, before every home game, the EHCB's field hockey players rush across the bitterly cold pitches of the Seeland metropolis.
To keep field hockey fever high throughout the qualifying period, e-panels, billboards, advertisements, PassengerTV, social media channels, as well as web and app applications remind fans of home games.
Responsible at EHC Biel: Daniel Villard (CEO), Thomas Burkhardt (Marketing Director), Amanda Winter (Communication Manager). Responsible agency: In flagrante delicto. Film production: Crunch. Photographer: Stephan Boegli.
