«Always there when fans need us»
Zugerland Verkehrsbetriebe has commissioned Siegfried & Roi to create a new commercial that not only promotes its mobility partnership with EV Zug but also serves as a compelling, humorous employer branding campaign. The focus is on the real life of a bus driver—always ready for the next assignment when the fans need him.
As the official mobility partner of EV Zug, Zugerland Verkehrsbetriebe relies on a strong presence at all home games. Siegfried & Roi developed a creative campaign that not only focuses on the transport service, but also strengthens the company's image as an employer. With a wink, the commercial shows the life of a bus driver who, despite the challenges, is enthusiastic about the almost perfect dream job - and is always there when the fans need him.
The humorous real-life spot will be shown at all EV Zug home games in the Bossard Arena and distributed via various digital channels. With authentic storytelling and a clear employer branding message, the campaign stands out and highlights the career opportunities at Zugerland Verkehrsbetriebe.
Responsible at Zugerland Verkehrsbetriebe: Miriam Wuersch (Marketing Specialist), Florin Bircher (Head of Marketing and Sales), Philipp Hofmann (Head of Market). Responsible at Siegfried & Roi: Milan Pavic (Creative Direction), Moritz Solleder (Strategy, Consulting), Stefan Wallimann (Edit and Post Production). Responsible production partners: Uko (sound design, mix), Simon Pittet (Dop).
