Ikea Switzerland and Pinterest launch second joint campaign with competition
The "Winterhus" campaign by Ikea Switzerland and Pinterest starts on Tuesday. Until December 1, 2019, users can create a pinboard on Pinterest where they can plan their "Winterhus". This gives them the chance to win IKEA gift cards worth a total of CHF 3,000 to make their interior design project a reality.
As part of the "Cozy Christmas" campaign last December and "Draussenzimmer" in cooperation with Ikea Germany, as well as "Dream room" with Ikea Switzerlandwhich function according to the same principle, over 25,000 pinboards have been created by users to date.
"We can reach people early on in the inspiration process and pick them up with our interior design ideas. In the current campaign, people can discover inspiration and products suitable for the cold and festive season and use them to create their own personal cozy winter home," says Ines Bolter, Project Leader Marketing Campaigns at Ikea Switzerland.
All details about the campaign can be found at Winterhus.ch. Inspiration for creating your own pinboard on the theme of "Winterhus" is provided by the pinboard of the same name on Pinterest, which is being filled with ideas with the support of bloggers Sabrina Stierli from Healthy & Happy and Patrizia Furrer from Lilaliv. The campaign is a close collaboration between Pinterest and Ikea Switzerland. Pinterest accompanies the campaign in the product, for example in the highlights and via its own channels.
