Ifolor with in-house campaign "Finally time for what remains"
Under the slogan «Finally, time for what lasts,» Swiss photo product manufacturer ifolor is launching its first-ever brand campaign, which was developed in-house. Three entertaining hero videos form the basis of the storytelling.
Sorting pictures, selecting and designing the photo product: If you want to capture your favorite photos for eternity, you should consciously take your time. The new commercials from ifolor show that this can enrich even the most hectic day. In a tongue-in-cheek way, they stage three situations in which ifolor surprisingly becomes the hero: That of the skydiver stuck in a tree, that of the couple stuck at the vacation resort and that of the young parents who want to enjoy a quiet evening in the midst of the Christmas hustle and bustle.
In-house power for over 1000+ assets
For the first time, the entire campaign was conceived and implemented by ifolor's in-house creative department. The three hero films were created in collaboration with the Midpoint Film team and translated internally into a wide range of over 1000+ assets for DOOH and all digital channels.
"The in-house implementation was an important step for us. It allows us to work even closer to our brand, act more flexibly and consistently maintain the quality of our content. We are proud that this project has allowed us to show what our team can achieve creatively and in terms of production," concludes Philipp Leuenberger, Head of Marketing at ifolor.
Responsible at Ifolor AG: Philipp Leuenberger (Marketing Director), Johannes Seifert (Creative Direction & Concept), Manuela Groh (Creative Direction & Concept), Julia Fischhaber (Text), Sofia Costantini (Graphics), Michèle Fischhaber (Photo & Video), Arianna Guarino (Integrated Marketing Campaign Lead), Andrea Michel (Integrated Marketing Campaign Manager), Selina Jeremias (Project Management) External partners: Midpoint Film AG (Director: Janic Halioua, Producer: Michael Kindermann, Production Coordinator: Ellen Wolf, Post Production: Noah Debbabi, DOP: Michael Schwendinger); Studio Numo (Animation); DubDub Studios (Sound); Johannes Diboky (Photography)
