ibW Information Evening Campaign: Yeas Brings Chur into the Classroom
With the ibW information night campaign «Don’t just think about it. Do it,» the Chur-based agency Yeas is promoting the information night for the ibW Higher Technical School of Southeastern Switzerland—and has a swimmer land right in the classroom.
ibW Information Evening: "Jump into the Deep End" Campaign
The Chur-based advertising agency Yeas has launched a new campaign for the ibW Southeast Switzerland Higher Vocational School’s information evening. Under the slogan «Don’t think about it for too long. Just do it,» the ibW information evening campaign aims to motivate people to take action rather than letting them weigh their options for too long. At the heart of the cross-media campaign is a video: A young man hesitates before jumping into the water from the five-meter diving board. Instead of landing in the pool, however, he suddenly finds himself in an ibW classroom. This surprising shift in perspective conveys the campaign’s message directly through the image: don’t overthink it—just do it.
The video was produced in collaboration with MovieMaint at the Obere Au indoor swimming pool in Chur. Yeas served as creative director.
Go to college? Yes. But not for long.
The headline plays on the dual meaning of «studieren.» On the one hand, it means to think, weigh options, or ponder. On the other hand, «Studier nicht lange» takes on a second meaning in the context of the ibW: the programs are designed to be pursued alongside a career and are practice-oriented. So you don’t spend years in a lecture hall full-time; instead, you combine your studies with your career. What you learn can be applied directly in practice—doing, rather than just theorizing.
Keep the first hurdle small
The bar has been set low on purpose. «Go for it» doesn’t mean signing up right away. It means stopping by, getting informed, and taking the first step. With about 100 courses across 30 career fields, ibW offers numerous opportunities. Now all you have to do is take the plunge.
Responsible at Yeas: Art Direction, Motion Design – Dominik Kurmann Concept Development, Project Management – Erina Dvorak
For more information about the ibW information night campaign and the information night itself, visit the ibW website: https://ibw.ch
