Human by Nature: Waldhaus Flims launches new campaign
Employees play the leading role in the new campaign of the luxury hotel Waldhaus Flims. An OOH campaign was also launched in Zurich.
The idea for the campaign was already in place shortly before the lockdown. But then host Burkhard Wolter and his team focused even more on "Human by Nature". The fascination of the Waldhaus Flims Wellness Resort is its location in the middle of the largest hotel park in Switzerland, surrounded by nature. In four videos, employees show how they are connected to the region and what there is to discover and experience in and around the Belle Epoque grand hotel from 1877. In addition, a poster campaign was recently launched in the city of Zurich.
The Human by Nature campaign is accompanied by special offers for families, couples & friends, athletes and companies. Included are added values such as free transfer from and to Chur train station or free parking, a tablet in the room with access to over 1000 e-magazines and e-newspapers or the free stay of a dog in the owner's room.
The campaign was developed in-house and the videos were produced by Dieregie.tv, Zurich.
