Huber/Brönnimann for CoffeeB: The nuts and bolts of coffee
In the current campaign for CoffeeB, everything revolves around the round - as is the case with the letter "O". Peter Brönnimann and Stefanie Huber are responsible for the creation.
Whether lungo, espresso, cappuccino, ristretto, macchiato, cortado, affogato or other variations - almost every good coffee has something round - namely an "O" in its name.
CoffeeB uses this insight as the stage for the current campaign - and replaces the "O" with the Coffee Ball, the centerpiece of the capsule-free system. The measures are intended to convey that the best coffee is round - and 100% garden compostable.
"With this tasty campaign, we are showing that enjoyment and sustainability go together perfectly. The Coffee Ball stands for the future of coffee drinking: without a capsule, but with full flavor," explains Chiara Bosshard, Head of Marketing CoffeeB.
The concept is currently being brought to the point and to the ball in online films, DOOH and OOH.
Responsible at CoffeeBFrank Wilde (Head of CoffeeB), Chiara Bosshard (Head of Marketing CoffeeB), Tina Freiberger (Marketing Communications Manager) Sara Kristina Aeberli (Brand Manager CoffeeB) Creation: Stefanie Huber, Peter Brönnimann. Film & Photos: Marty-Trezzini. Realization, image editing, production: Prodigious.
