House of Communication Zurich rocks the "We are Family!" discount from Swisscom
Up to five people living in the same household can save a lot of money on their Swisscom Mobile subscription with the new «We are Family!» discount. Serviceplan Suisse has launched a campaign for the offer.
The telco provider Swisscom is now offering a "We are Family!" discount. This means that only one person in the household pays the normal price for their Blue Mobile subscription, while it only costs half the price for all roommates.
For the campaign, Serviceplan Suisse simply reversed the insight "the bigger the family, the less it can afford" - because the bigger the family, the more it saves with the new discount offer. In the two subjects of the currently running campaign, the members of a family and the flatmates of a shared flat are therefore "wow-like" amazed at the new savings opportunities. The moving image advertising material is accompanied by the global hit "We are Family" by Sister Sledge from 1979, which Swisscom licensed for the campaign. Newly arranged and recorded by DubDub Studios.
The 360-degree campaign has been on TV, in Blue Cinemas, as DOOH and OOH, in classic display ads, in special social media productions and at the POS since the beginning of February.
Client: Swisscom Switzerland. Responsible at the House of Communication Zurich: Luca Di Francesco, Carina Kienzle, Govinda Schmidt (Art Direction), Gope Kelsang (Text), Yanik Gygax (Motion Design) Marcin Baba, Micha Seger (Executive Creative Direction), Edi Walker, Nicole Grogg (Consulting), Barbara Meier, Denise Goldmann (Realization) Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). Responsible at Czar Film (production): Mitch Bekk (Director), Filip Zumbrunn (DoP), Florian Nussbaumer (Managing Director & EP), Sandy Blum (Producer), Nadia Stähelin (Production Assistant), Aiyana De Vree (1. AD), Raphael Toel (Head Lighting Designer), Randy Looser (ArtDepartment), Conny Fiseli (Stylist), Erica Büsser (MakeUp), Nicolas Bechtel (Editor), Jürgen Kupka (Grading), DubDub (Sounddesign + Mix), DubDub (Music), Michel Hoffmanns (PostProducer CZAR), Ella Mettler (Photographer).
