House of Communication: quick, easy and cheaper with DigitalStamp
The Swiss Post app makes it quick, easy and even cheaper to frank parcels yourself. The campaign developed by Serviceplan Suisse and Mediaplus at the House of Communication Zurich is just as quick and easy.
To begin with, the agency asked itself why people send parcels at all. The answer was that they mainly do this when they have sold something in an online store. Or want to make a loved one happy for their birthday or Christmas.
From this, the Serviceplan Suisse creatives developed little stories of people who want to send a parcel and frank it themselves online with just a few clicks using Swiss Post's DigitalStamp service - saving time and money in the process.
The recently launched campaign with the catchy headline mechanism is used in bumper ads, display ads and advertisements.
Responsible at the House of Communication Zurich: Jana Andraschko (Project Manager Communications), Linda Heini (Marketing Manager Logistics Services). Responsible at Serviceplan Suisse: Carina Kienzle, Govinda Schmidt (Graphics), Stefanie Stöckli, Yanik Gygax (Motion Design), Peter Liptak (Text), Marcin Baba (ECD), Edi Walker, Kristina Petersen (Consulting), Hans-Hermann Hahn, Sarah Hammami (Media), Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). External partners: Olivier Walther (photo/film), Renate Diethelm / Find a Face (styling/casting).
