Hofer Kommunikation and Bernmobil rely on augmented reality
The Bern-based agency Hofer Kommunikation has implemented a creative concept based on augmented reality for Bernmobil.
Hofer Kommunikation is one of the first agencies in Switzerland to incorporate augmented reality (AR) into campaigns. The story is simple and convincing: from the 2017 timetable change, various lines will now run one hour longer at weekends. This will not only provide connections from the last Intercity trains arriving at Bern station to streetcars and buses, but also give people who like to go out an extra 60 minutes to flirt or maintain their social life.
Bernmobil customers themselves help shape the course of the public transport romance campaign. The campaign is linked via various advertising channels and offers plenty of opportunities for dialog. This new type of storytelling is intended to emotionalize and bring the message to life. The winners of the campaign competition will receive five annual Libero subscriptions. TV commercials, posters, hanging boxes, banners, e-boards, advertisements, a Facebook competition and a radio spot were realized.
Responsible at Bernmobil: Monika Scheiwiller (Head of Marketing Communications), Monika Ryf (Marketing Communications). Responsible at Hofer Communication: Daniel Scheuzger, Reto Steiner and Mike Krüll. Responsible at Promoton: Bobby Gertsch (production radio spot); Peter Schneider (photo filming).
