Hodor, The Mountain and Septa from Game of Thrones say goodbye to the PET bottle

With the new campaign, Sodastream wants to emphasize its environmental message and its efforts to reduce global plastic consumption. In the clip, Game of Thrones characters Septa, Hodor and The Mountain struggle with single-use PET bottles in everyday situations and realize that they should say goodbye to them.

"We are always looking for fun and exciting ways to get the message across that we can enjoy fresh sparkling beverages in an environmentally friendly way," said Daniel Birnbaum, CEO of SodaStream. "We encourage consumers to say goodbye to single-use plastic and embrace reusable solutions. As a bonus, so to speak, they can also avoid unnecessary, painful lugging around."
 

The Game of Thrones actors have already appeared in previous Sodastream campaigns: