High Voltage and ZKB realize campaign for new investment world
With a new advertising campaign, Zürcher Kantonalbank launched an offensive in January to persuade existing investment advisory clients to switch to the new investment world and to attract new clients.
The Zurich advertising agency Hochspannung was entrusted with the conception, creation and realization of the campaign. The result is an integrated campaign that addresses the target groups via various channels. In addition to five posters and online subjects, three commercials were produced and a microsite was launched. The story is told at the POS and via other measures and channels.
With the campaign headline "Switch now so that everything stays better," the campaign aims to draw attention to the fact that now is the time to switch. Zürcher Kantonalbank's established blue passpartout was placed in the corner of the protagonists' mouths as a focusing element, illustrating how satisfied people can be with the new investment advice provided by Zürcher Kantonalbank. (pd)
Responsible for high voltage communicationAlexander Taiganidis, Matthew Katumba, Leandro Disler, Fritz Kreis, Fritz Hanselmann, Nina Wyler, Manuel Ackermann, Tanja Kongolo, Hyo- Song Becker, Venesa Sadrijaj. Production: Dynmic Frame. Photography Portraits: Cyrill Matter. Photography Campaign Shots: Christian Dietrich.
Responsible at Zürcher Kantonalbank: Annina Krauer, Sandro Moccetti, Alexandra Rahm, René Weiss, Meike Bell.
