High-voltage: This is how emotional advertising for tank overhaul and boiler decalcification can be
"Think of me, with love, your heating oil tank." With such emotional letters from the agency Hochspannung, heat generators in need of care are sent from the cellar - and are intended to persuade potential customers to have an overhaul at Migrol.
Warmth and security - that's what boilers and heating oil tanks provide for your home, but conversely they also expect from you as a homeowner. Because only with the right care will they remain functional for a long time. Hochspannung Kommunikation developed this idea into a campaign for Migrol Boiler Descaling and Migrol Tank Revision, in which boilers and tanks themselves have their say.
"Please take care of me once again - and I'll stay loyal to you for a long time to come." This is how the heat generators in need of care report back from the cellar with handwritten letters - and request the loving service of a Migrol boiler descaling or tank overhaul through the flower. With a touch of humor, the headlines not only draw attention to Migrol's service, but also breathe some life into the less emotional topic.
Transposed onto a pink background, the texts can be seen digitally and in print magazines, thus also visually communicating the tender needs of Boiler and Tank to potential customers.
Responsible at Hochspannung Werbeagentur Zürich: Alexander Taiganidis, Matthew Katumba, Fritz Kreis, Tanja Kongolo, Monika Jagodzinski, Marie Fredericq, Johannes Jordan, Sophie Graf, Nyima Weber.
