High voltage sets the scene for the new Jsotta Rosé
The Zurich-based agency Hochspannung developed and implemented a campaign for the launch of Jsotta Rosé.
The vermouth has been available on the market since 1899 and launched a comeback campaign this summer with the newly launched Jsotta Rosé. The current advertising campaign reinforces the brand's presence on posters, advertisements and in the digital world.
The typical "J" from the brand name replaced all the "i "s in the headlines. Visually, the focus was on the new "rosé" flavor and color in a minimalist and formal way. The campaign was distributed via various media channels and is currently being further developed for the classics Rosso and Bianco, which are now also listed in the Coop.
Responsible at Lateltin, Jsotta: Avi Pluznik. Responsible for high voltage: Alexander Taiganidis, Matthew Katumba, Fritz Kreis, Tanja Kongolo, Monika Jagodzinski, Anna Kamm, Leiv Frey, Marc Müller; Photography: Hochspannung Creative Department.
