High tension for LLB: "I want a bank that..."
Now that they've won the pitch, the agency Hochspannung is launching its campaign for LLB. The campaign focuses on various statements from the bank's customers and their actual needs.
In June, the Zurich-based advertising agency Hochspannung came out on top in an agency pitch and won the mandate to develop the image campaign for the Liechtenstein-based universal bank LLB. During the summer months, the previously presented campaign was fine-tuned and developed to such an extent that it is ready for use this fall.
The heart of the campaign: the statement "I want a bank that...". This sub-phrase leads to a wide variety of statements about bank customers and their actual needs - be it in terms of advice and support, home financing, sustainability or partnership at eye level. The partial sentence is always supplemented by plausible and basically self-evident statements.
Among other things, it states: "I want a bank that has its risks under control." Or when it comes to home ownership: "I want a bank that will build a house with us." Or even more down-to-earth: "I want a bank that is there for the country." The campaign, which has been visible online and offline since September, not only dramatizes the LLB's proximity to its clients, but also launches the new overall visual identity of the LLB brand, which was created from the Liechtensteinische Landesbank and Bank Linth.
Giant poster at the airport
One highlight in the media mix is the impressive 500 m2 poster at Zurich Airport. The campaign, which currently consists of eight different motifs, is running in the DACH region until further notice.
Responsible at Hochspannung Werbeagentur Zurich: Alexander Taiganidis, Matthew Katumba, Tanja Kongolo, Monika Burkhard, Sophie Graf, Nyima Weber; photography, film, production, image editing: Michael Müller, Daniel Goldhahn, Birgit Schwarz, Coren Pollok, Sabrina Berger, Maxi de Witt.
