High voltage develops end of year campaign for Rimuss
"Rimuss really is a toast for everyone": Zurich agency Hochspannung has developed an end-of-year campaign for Rimuss that gives a new twist to the tried and tested.
Rimuss has been relying on the services of Zurich-based advertising agency Hochspannung for its communication and advertising since September 2019.
The first work was seen in the weeks leading up to Christmas/New Year's Eve, with digital and social media channels being used in particular. With the end-of-year campaign, the agency revived the well-known slogan "Everyone toasts with Rimuss" and added a "really" to it.
The new commercials "really" feature all kinds of protagonists toasting with the non-alcoholic sparkling wine - from grandchildren to teenagers to disco ladies to polar bears and many more.
With the claim "For aperitifs and beyond", Rimuss also wants to position itself more strongly and in a more focused way in the aperitif sector. Further measures under this new direction are in progress and will be visible on various channels over the course of the year.
Responsible at Hochspannung WerbeagenturAlexander Taiganidis, Matthew Katumba, Fritz Kreis, Fritz Hanselmann, Tanja Kongolo, Monika Jagodzinski, Anna Kamm, Leiv Frey, Marc Müller.
