Hiltl is now also available on the water
A new Hiltl dish is now being served on Lake Zurich. Ruf Lanz is promoting this culinary innovation with an ad campaign.
After 121 years on land and ten years in the air with Swiss, Hiltl can now be enjoyed on the water. From June 1, the Grand Tour of the Zürichsee-Schifffahrtsgesellschaft (ZSG) will feature an exclusive delicacy from Hiltl, the world's oldest vegetarian restaurant. In collaboration with ZSG, the vegan Red Thai Curry will be served.
To illustrate this, Hiltl's lead agency Ruf Lanz has given Lake Zurich the necessary spiciness. The striking motif with the red chili is used in various applications: from social media posts to posters and eBoards to placemats.
Responsible at Hiltl: Rolf Hiltl (overall responsibility), Patrick Becker (Head of Marketing), Milo Stegmann (Deputy Head of Marketing). Responsible at ZSG: Zürichsee Gastro: Roland Thalmann (overall responsibility). Responsible at Zürichsee Schifffahrt: Wiebke Sander (Head of Marketing & Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Christian Stüdi (Text), Marc Gooch (Consulting), Armin Arnold (DTP).
