"Here & Now": KSP launches sustainability platform for Nestlé Switzerland
On the way to more sustainability - with a new story platform, Nestlé wants to bring sustainability goals, initiatives and projects closer to the Swiss.
Nestlé Switzerland is on the way to more sustainability - and wants to communicate this to the outside world. The agency KSP is helping, having developed its own story platform "Here & Now" for this purpose. Goals, initiatives and projects are shown here, as well as the measurable results. The topics are climate, energy, water, packaging, recycling and food waste, in agriculture and in local and sustainable procurement. In the course of "Here & Now," the Group wants to use storytelling to bring its sustainability goals, initiatives and projects closer to the Swiss public in a transparent and fact-based way.
The first three stories on "renewable energy/CO2" and "water/resources" and "local sourcing" are already live on Nestlé Switzerland's social media channels and on the Website six more are to follow this year.
Responsible at Nestlé Switzerland: Heike Kammerer-Vercelli (Head of Marketing & Consumer Communication), Susanne Sinclair (Sustainability Project Manager), Julia Barbey (Sustainability Trainee), Muriel Mathis (Head of Corporate Communications and Public Affairs)
Myriam Gensbittel (T&L Project Manager). Responsible at KSP: Céline Goldschmid, Jelena Germann (graphics), Stephanie Waldvogel, Marie Auer (content creation, editing), Julian Riegel, Barbara Sarras (text), Uwe Schlupp, Anita Kummer (creative direction), Claudia Imholz, Aline Herzog (consulting), Manuela Pasanen, Bianca Jäger (DTP), Daniel Krieg (strategy and overall responsibility). Cocomore (website), Publicis Media (media).
