Hey Velo! Partner & Partner raises awareness in Winterthur for more consideration in traffic
The «Safe on the Road Together» campaign by Stadtbus Winterthur and the Winterthur Police Department aims to raise awareness about the importance of being more considerate on the road. To this end, Partner & Partner is using a message that is unambiguous and direct, yet still approachable.
More and more pedestrians, bicycles, e-scooters, cars and buses are sharing the road space. This inevitably leads to conflicts between road users - buses in particular are increasingly being slowed down, overtaken carelessly or otherwise involved in awkward situations.
This is where the "Safe on the road together" campaign comes in and reminds people of some basic rules of conduct and traffic regulations. With messages such as "Hey bike, watch out for the bus!" and "Hey e-scooter, the bus has priority!", awareness is raised clearly, noticeably and at eye level. The visuals are also simple, but independent and eye-catching. They are intended to quickly convey what is at stake in traffic situations.
The campaign will be present on the streets of Winterthur as well as in and on the city buses this spring. Posters with location-specific messages can be seen at selected poster locations.
Responsible at Stadtbus Winterthur: Matthias Gerth (Head of Marketing and Communication), Ramona Lüthi (Marketing). Responsible at Winterthur City Police: Michael Wirz (Head of Media & Communications), Andrina Vögeli (Media & Communications). Responsible at Partner & Partner: Gianfranco Acocella (Partner and Creative Direction), Sarah Pally (Partner, Senior Consulting), Livia Sager (Senior Consulting and Project Management), Dominic Schweingruber (Motion Design).
