HES-SO Valais-Wallis advertises with the "Tschugger-Feel
The current advertising campaign of HES-SO Valais-Wallis, developed in collaboration with Contexta, is based on the TV series Tschugger. It aims to demonstrate the advantages of Valais as a place to study to a young German-speaking Swiss audience in an original and humorous way.
In recent years, the HES-SO Valais-Wallis has repeatedly attracted attention with original advertising campaigns: Freestyle winter athletes showed their "way to school", on the summit of the Pierre-Avoi the "highest class photo in Switzerland" was shot. The bilingual agency Franz&René from Bern was responsible for the campaigns.
The current campaign of the HES-SO Valais-Wallis was inspired by the Upper Valais TV series Tschugger and realized together with the agency Contexta. It is aimed at future students from German-speaking Switzerland.
Have fun, be outdoors, live cheaply
"Study in Valais. Have more fun. Do more outdoors. Live cheap." - these are the slogans of the new videos and ads of the campaign. "HES-SO Valais-Wallis focuses on its students and wants to offer them a unique experience in Valais," said François Seppey, director of HES-SO Valais-Wallis. "Tschugger is a series created by talented Valaisans. We want to show that HES-SO Valais-Wallis students could also achieve ambitious goals."
