Here we are and Baar Brewery promote the "Alkoholfrei Feinherb" (Alcohol-free Fine Tart)
The demand for non-alcoholic beer is rising, on the one hand because of the population's increased health awareness and on the other because of the improved taste. The Baar brewery has also recognized this and has therefore launched a campaign around "Alkoholfrei Feinherb" together with Here we are.
The campaign aims to convey that "Alkoholfrei Feinherb" is the perfect drink for after sports or on hot summer days. It ensures a cool head and at the same time, through the purely natural ingredients, invigorates the spirit.
The campaign design was created by the young Zug agency "Here we are". The first phase of the campaign can be seen from May onwards on various posters in and around the canton of Zug. Various advertising measures were taken to reach the target group at different locations. The subjects can also be seen on social media, in cinemas in Central Switzerland, on Zug buses, in various restaurants and also in Migros branches in Central Switzerland.
Responsible at Baar Brewery: Martin Uster, Veronika Hofmann. Responsible at Here we are: Tina Bloetjes, Marco Sievi.
