Helvetas and Spina's Civil Voices show real change again
Development cooperation works. Helvetas proves this with its new campaign, which focuses on real change.
Helvetas has visited families around the world who have made their way out of poverty into a dignified life with little support and by their own efforts. The authentic portraits in text and images were created in close cooperation with the people on the ground.
With this campaign, Helvetas shows that real change is possible. Not overnight, but from generation to generation. In the last 25 years alone, one billion people have been able to free themselves from extreme poverty. Thanks to Helvetas' help for self-sufficiency, over three million people achieve a better life every year, and the trend is still rising. However, these figures should not obscure the fact that many people are still not participating in this positive development. That is why the commitment of development organizations like Helvetas is and remains crucial.
The multi-year campaign developed by Spinas Civil Voices features four new poster motifs from Bangladesh, Ethiopia and Kosovo with matching advertisements and other communication measures in print and online.
Responsible at Helvetas: Stefan Stolle (Head of Marketing), Matthias Herfeldt (Head of Communications). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Steph Huwiler (AD), Susi Kammergruber (text), Barbara Studer (consulting), Simon Opladen (photographer).
