Home Zurich: Big show stage for the Wingo offer
For Wingo's latest mobile subscription, Heimat Zürich relies on communication with a show effect. In the current campaign, Charles Nguela and Xavier Alfonso appear as rousing hosts of a game show.
In the game show, the candidates have to match the product benefits of a Wingo offer with their participation cards. A format that is remotely reminiscent of a popular North American-style game of chance. Apart from the - slightly modified - name, however, there is another crucial difference. Because with the very affordable mobile subscription, somehow everyone can call themselves a winner in the end.
The "Wingo Swiss Pro" offer will be advertised exclusively online - via various film versions for the popular social media channels and as a banner adaptation.
Responsible at Wingo: Michael Jakob (Project Manager Communications), Davide Pincin (Head of Campaigning & POS Communications), Sabrina Stalder (Brand Manager Wingo), Cyril Wick (Head of Wingo). Film production: Chocolate Films. Directed by: Gregor Brändli. Responsible agency: Home Zurich.
