Heimat Films realizes brand campaign with Elite Beds
In January, the bedding manufacturer Elite Beds launched a brand campaign in collaboration with Heimat Films. With the tagline «Life begins with a good night’s sleep,» the campaign aims to address the need for sustainable, high-quality sleep.
"The sharpened brand strategy defines our values and philosophy in a contemporary way and aligns us for the future," explains François Pugliese, CEO of Elite Beds. The actions of the manufactory are based on the know-how passed down and developed from generation to generation for 125 years to produce the best sleeping places.
In moving images and print, natural light, warm colors, large-scale nature shots of the Aletsch Arena, scenes at the Hotel Le Mirador Resort & Spa and detailed images from the bed manufactory in Aubonne on Lake Geneva were used.
In doing so, the human being takes a place in nature in the foreground: characters that are meant to stand for passion and joie de vivre - and for whom sustainability and orientation towards the future is a way of life.
The production was realized by the Los Angeles-based film and production company Heimat Films, owned by Basil Schneeberger of Switzerland. "Thanks to the great collaboration between Elite Beds and Heimat Films, we were able to put together an impressive, multimedia campaign," said Marie Pugliese, business developer at Elite Beds. "The use of the new brand campaign since January in TV, print, digital and social media allows for high visibility. Premium placements ensure optimal performance."
Responsible at Elite Beds: Marie Pugliese (Business Developer), Sophie Franklin (Communications). Responsible at Heimat Films: Basil Schneeberger (Art Director), Andrea Wüest (Production).
