Havas Switzerland and Nespresso celebrate the Zurich Lungo
Nespresso has launched its new «Zurich Lungo» coffee. The accompanying campaign by Havas Switzerland highlights Zurich's art, culture, and iconography.
Nespresso Switzerland has created the new "World Explorations Zurich Lungo" coffee together with star chef Heiko Nieder. The new creation is intended to honor the Swiss tradition of "Café Crème", which is deeply rooted in the everyday lives of the Swiss. The launch of the blend is supported by an integrated campaign designed by Havas Switzerland, which focuses on the vibrant and inspiring city of Zurich.
Enjoyment in the heart of Zurich
The campaign includes a branded streetcar, DOOH, OOH and a social media campaign. The campaign motif was designed by Havas Switzerland and fully realized by a 3D artist. In it, some of Zurich's landmarks are easily recognizable.
Flying capsules
In addition, a fake OOH was created in which capsules fly out of the entrance to the Nespresso boutique to conquer the streets of Zurich and the whole of Switzerland. The video is intended to give the campaign a poetic and playful dimension.
The immersive landing page also specifically addresses the special features of Zurich Lungo. The campaign's 3D visual and intuitive navigation immerse you in the Swiss tradition of the morning café crème and guide you efficiently through an optimized sales process.
Although the campaign originated in Zurich, Zurich Lungo coffee is being launched nationwide so that all coffee enthusiasts in Switzerland can discover the new blend.
Responsible at Havas Creative Switzerland: Gabriel Mauron (Chief Creative Officer), Emilie D'Amico (Associate Creative Director), Laura Cros (Art Director), Solenn Laurent (Account Director), Marion Vossen (Account Manager), Camille Delesalle (Managing Director). Production: Hugo Fournier (3D Artist), Watch Out Paris, Adrien Sgandurra (Photographer), Audrey Cosson (Coffee stylist).
