Havas: New appearance for Coop Bau+Hobby
To mark its 40th anniversary, Coop Bau+Hobby is launching a new brand identity. The three words «We help you create» sum up exactly what visitors can expect.
Namely, competent support for garden, home and hobby. Thanks to a continuous expansion of the product range and more than 2,200 employees throughout Switzerland, Coop Bau+Hobby ensures small and large success within one's own four walls.
The three areas of garden, home, and hobby will be enlivened by the "Wir helfen machen" trio. To mark the launch of the national communications campaign, the three experts are pointing out numerous offers and services and are on hand to provide tips at various stores. The icons of the garden, home and hobby sectors adorn the chests of the protagonists. In the course of the coming year, this signage will find its way into the Coop Bau+Hobby stores and simplify the shopping experience for visitors with a structured customer guidance system. All measures, including posters and advertisements, are integrated into the corporate design of the DIY store. The launch was rounded off with a comprehensive ambient campaign: facade stickers, plant plugs, and bicycle saddle covers referred to the Coop Bau+Hobby range wherever there was something to be embellished or upgraded.
Various anniversary campaigns were also initiated to accompany the DIY store's new image. Visitors were invited to celebrate the 40th anniversary with the professional for garden, home, and hobby. Alongside culinary delights, the focus was on product demonstrations and other activities for the whole family.
Responsible at Coop Bau+Hobby: Christoph Theler (Head of Coop Bau+Hobby), Stefan Schwär (Head of Communication/Advertising), Cécile Sprenger (Project Manager Advertising), Melanie Krug (Project Manager Advertising), Christian Kratteit (Project Manager Online Marketing), Denise Lock (Project Manager Online Advertising), Joe Wyss (Head of Category Management), Sabrina Ermanni (Head of E-Commerce). Responsible at Havas Zurich: Frank Bodin (overall responsibility), Folker Wrage (CCO), Peter Schäfer, Lukas Bossart (strategy), Hanning Beland, Martina Miani (art direction), Mathias Bart (text), Caroline Ronzani, Pasang Schauwecker, Nuria Büchi (consulting), Toni Gadza, Noemi Rubera (D+P). Responsible at Kreisvier: Nannette Graf (CEO/Partner), Martin Friedlin (Art Direction), Dijana Martinovic (Consulting). Responsible at Nexum: Roberto Rizzi (interaction design), Janina Diedrich (project management). Responsible at All in Productions: Dohndup Tersey (production), Sonam Ledergerber (production assistance), Moni Gilford Stutz (styling), Peter Shell (hair makeup). Responsible at Jonathan Heyer Photography and Film: Jonathan Heyer (photographer), Sebastian Heeb, Elias Gmünder (photo assistance). Responsible at Pixelpolish: Stephan Riederer (image processing). Image processing: Detail. Responsible at Pixelprinz: Linus Schneider (Computer Generated Imagery).
