Havas for Nespresso: Coffee as a new playing field
Just in time for the start of summer, Havas is launching a refreshing new campaign—featuring tennis star Stan Wawrinka.
The campaign celebrates joie de vivre, energy and an active lifestyle - naturally accompanied by the incomparable pleasure of a Nespresso coffee. The sunny campaign inspires with colorful, summery content and an exclusive limited edition cup - the result of an inspiring collaboration between the world of tennis and the Nespresso brand.
With the launch of the new Coffee+ range, enriched with vitamins such as B6 and B12, Nespresso invites you to rediscover coffee - as a true everyday hero. Carried by the infectious energy of Stan Wawrinka, the campaign focuses on a functional coffee culture - perfectly attuned to modern, active life.Conceived and implemented by Havas, the digital campaign relies on sunny visuals and dynamically edited videos. All messages emphasize the connection between athletic performance and daily vitality - and invite you to discover a completely new coffee experience.
A real collector's item - between two serves
As a special highlight of this activation, a limited edition Gran Lungo cup was designed in collaboration with Stan Wawrinka. Inspired by motivational drinking bottles, the cup features markings in the style of a measuring cup - complemented by expressive messages from the world of tennis that skillfully draw a connection to the coffee experience. A creative, tongue-in-cheek idea from Havas that reminds us that every sip counts - on the court as well as in everyday life.
Gabriel Mauron, Chief Creative Officer of Havas Switzerland, adds: "This project has enabled us to break new communication ground for Nespresso - by combining the functional dimension of Coffee+ coffees with the inspiring world of tennis. A whole new way of talking about well-being and performance."
"A partnership that scores points"
This new campaign builds on the successful collaboration between Nespresso Switzerland and Havas Switzerland - a strategic partnership that focuses on local roots and creativity. An activation that invites you to experience and enjoy coffee in a whole new way with sensitivity and elegance.
Responsible at Nespresso Sandrine Boers-Felder (Brand Communication & Sustainability Manager), Lisa Poma (Brand Content Specialist)
Responsible at Havas Creative Switzerland Gabriel Mauron (Chief Creative Officer), Emilie D'Amico (Associate Creative Director), Laura Cros (Art
Director), Solenn Laurent (Account Director), Marion Vossen (Account Manager) Production Very Content : Pierre-Henri Colus (Associate Director), Anaïs Le Gallois (Directrice de Production), Clément Dozier (Réalisateur), Nicolas Prado (Photographe)
