Havas Creative Switzerland for Nespresso Switzerland: Three coffees, three chefs, three stories
For the third time, Havas Creative Switzerland is presenting a new communications campaign for Nespresso Switzerland, inviting people this year to embark on a delicious journey through the country’s most renowned restaurants.
The most prestigious restaurants in our country rely on Nespresso - a Swiss brand that is at home in top gastronomy and always offers consumers high-quality experiences. With the new communication campaign, Havas Creative Switzerland and Nespresso Switzerland are now celebrating this long-standing connection to gastronomy and inviting consumers on a unique taste journey.
A journey in three stages
The journey goes from Vevey via Gais to Basel-Stadt. It begins with three iconic Nespresso coffees that inspired three top Swiss chefs to create new recipes. What followed was a taste epic staged and narrated by Havas. The agency visited each chef's region, the places where the ingredients are harvested and finally the respective restaurants to show the creation process and make an experience accessible that is often inaccessible to customers.
A journey that can be continued at home
In order to make this experience accessible to as wide an audience as possible, Havas Switzerland developed a campaignLanding page. Here you can discover the campaign in its entirety and browse through all the video portraits, visuals and, above all, the recipes. The three stages of the taste journey resulted in three coffee ranges, each illustrated with a unique still life created in collaboration with Anders Kylberg and Niklas Hansen.
Responsible at Nespresso: Sandrine Boers-Felder (Brand Content & Sustainability Manager), Irene Balascas (Marketing Director), Dominique Niederhauser (Coffee Ambassador), Lisa Poma (Brand Content Specialist), Bryan Diehl (Brand Manager B2C Coffee), Tristan Kohler (Digital Commerce Manager), Camille Zimmer (Growth Specialist), Rémi Frottier (E-commerce UX and SEO Project Manager). Responsible at Havas Creative Switzerland: Gabriel Mauron (Chief Creative Officer), Emilie D'Amico (Associate Creative Director), Laura Cros (Art Director), Solenn Laurent (Account Director), Saïda Maalou (Senior Account Manager), Emeline Meghzili (Account Manager), Camille Delesalle (Managing Director).Production: Very Content : Julien Lejour (Director), Lucie Etchegoyen (Producer), Anne-Sophie Pieri (Production coordinator), Pierre-Henry Colus (Associate Director). Visual Eyes : Guillaume Mégevand (Photographer).
