Halder Record, Jura and Roger Federer invite to coffee
Roger Federer advertises Jura's fully automatic coffee machines and that coffee should be made from freshly ground beans. Halder Record is responsible for the implementation.
Jura's fully automatic coffee machines have always relied on freshly ground beans. This year, the slogan "Freshly ground, not encapsulated" again forms the communication bracket for the cross-media advertising campaign. "Waste is out, freshness is in," says Jura.
The Halder Record agency was entrusted with the advertising budget of Jura Elektroapparate at the beginning of 2019. It was given the task of placing the tagline "Coffee specialties - freshly ground, not encapsulated" in a relevant context to Roger Federer, tailored to the digital age.
The results are personal stories from Roger Federer's everyday life, who as a global star is now at home all over the world. His fully automatic coffee machine from Jura is with him everywhere. But he sometimes runs out of coffee beans. Fortunately, there are neighbors who can help out.
The Swiss star director and photographer Marco Grob, who works in America, was recruited for the films. The camera was directed by Eigil Bryd, who won a Grammy for the Netflix series "House of Cards.
The campaign celebrated its world premiere on October 19 in the presence of Roger Federer and the Jura staff. It was launched online and on TV during the Swiss Indoors and will finally be used worldwide in the run-up to Christmas. All dialogs will be in the original language and will be subtitled according to the country in which they are used.
Responsible at Jura ElektroapparateEmanuel Probst (overall responsibility), Meinrad Kofmel (Head of Communications & PR). Responsible at Halder Record: Ralph Halder (Creative Director), Tom Zürcher (Text), Cem van der Schaar (Head of TV). Responsible at Pumpkin Film: Sonja Brand, Claudia Brand, Stephanie Brand (Production); Marco Grob (Director), Eigil Bryd (DoP), Hastings (Music/Sound).
