Good business with Mr. Big, the rival and the founder
The nationwide PostFinance campaign by Y&R Group Switzerland has been extended by another chapter: PostFinance is using new stories for business customers to promote its e-banking and the SmartBusiness and SmartCommerce SME software.
Businessgeschichten.ch entertains with three anecdotes about money matters of different bosses: the patron in the office, young startupper or the hobby baker with her own webshop. In addition to the spots, the protagonists explain the individual products in selfie videos. Businessgeschichten.ch is the follow-up campaign to Geldgeschichten.ch and continues the new appearance of PostFinance: story and image elements as a content series are combined with concrete offer advertising. The advertising media used are online spots with digital teaser banners and measures on social media.
Responsible at Y&R Group Switzerland: Swen Morath (CCO), Benjamin Franken (Creative Direction), Stephanie Belvedere (Art Direction, Concept), Anna Leudolph (Concept, Text), Thomas Bosson (Art Direction), Sandro Tschuor (Group Account Director), Tamar Hächler, Romaine Brunner, Livia Hochstrasser (Consulting), Lukas Diem (Strategy), Elias Zurbuchen (Desktop Publishing), Rafael Tucev, Marlon Perini (Programming), Marika Magnuszewska (Graphics). Film production: Shining Pictures, Felipe Ascacibar (Director) Leonardo Sanfilippo (Executive Producer), Alessandra Dolci (Production Coordinator). Photo: Gerd Linnekogel (photographer). Script: Domenico Blass (Dialog).
