Well ventilated lasts longer: awareness campaign for facade construction
In the construction industry, cost-cutting measures are often taken in the wrong areas, especially on large-scale projects. This is particularly true when it comes to facades. Transformer’s current awareness campaign aims to counteract this trend.
The alternative to conventional façade systems is called VHF, short for "curtain-type rear-ventilated façades". On behalf of the SFHF, the Swiss trade association for such solutions, Transformer has developed a cross-media campaign aimed primarily at investors and architects. With a wink, the advantages of the system are dramatized in a striking way - in print, online and at various events. The concerted package of measures has recently been rolled out nationally.
Responsible at Transformer: Sandro Kümin (Creation), Nik Hartmann (Consulting), Gaby Neyer (Media). Photo: Jean-Jacques Ruchti, Basic Light.
