Gruber & Ianeselli makes the intangible tangible for Hostpoint

The task for the agency was once again about the eierlegende Wollmilchsau: With a new campaign Hostpoint wants to expand its leading role in the areas of hosting and domains as well as increase awareness for the brand, products and services. Above all, however, soft factors such as Swissness, security, quality, simplicity and 7-day support are to be made better known.

At the heart of the campaign are playful headlines in domain form. You understand them, but would like them to be a bit simpler. This is precisely the promise Hostpoint makes in the resolution: customers can count on uncomplicated, fast and reliable solutions, around-the-clock support and foolproof handling of their digital tools.

The headlines embody the world of Hostpoint on the one hand, but are transferred to the normal world and are thus intended to provoke attention. On the one hand, the subjects are kept simple so that they can be understood by laypeople, but at the same time are intended to make professionals smile.

For the TV and online spots, Gruber & Ianeselli teamed up with 3D artist Roman Bratschi and translated the messages into 3D seamless loops. These are played out across Switzerland on DOOH surfaces as well as on all online and social media channels. OOH and print are further instruments with which the campaign will be placed in two waves and four languages.

Responsible at Hostpoint: Mauro Landolt (Head of Communication). Responsible at Gruber & Ianeselli: Alessandro Ianeselli (strategy and consulting), Fabian Gruber (creative direction), Nik Zuber (art direction), Julian Riegel, Thomas Ammann (text/concept), Simon Braun (graphics), Pia Grossniklaus (consulting), Angela Roos (strategy and consulting). Implementation: Roman Bratschi (3D Artist, Seamless Loops), RoDo Works (Postproduction), Miss Wolf (HTML5), Jingle Jungle (Sound Design, FX).