Big ideas that no one hears are unsuccessful

For 35 years, the weekly Woz has been interviewing and portraying people with clear opinions and new ideas outside the mainstream - in the political arena, in culture, in civil society. Leo Burnett's new campaign shows what it would be like if no one reported on it. The subjects show people from contemporary history, such as Martin Luther King and Nelson Mandela, giving famous speeches to yawningly empty auditoriums. If it weren't for the Woz as a newspaper of the critical left, alternative intellectual approaches in Switzerland would fare similarly.

Responsible at the Woz: Woz Marketing (Claudia Gillardon, Camille Roseau). Responsible at Leo Burnett Switzerland: Pedro Moosmann, Ilija Gautschi (AD), Christian Stüdi (text), David Fischer (CD), Martin Stulz (ECD), Elisa Stahel, Fernando Gort (consulting), Suzana Kovacevic (art buying), Rohner Retouche (image editing).