Grip and Luzerner Kantonalbank send landmarks around the world
Lucerne’s expertise and global competitiveness: Grip and the Lucerne Cantonal Bank demonstrate how these two can be combined in a new campaign, for which the agency has cleverly transported the famous Chapel Bridge to major cities around the world.
When Lucerne's Chapel Bridge unexpectedly appears in the heart of Singapore's skyline, there's more to it than pure imagination - it's the latest campaign by Luzerner Kantonalbank (LUKB), designed by communications agency Grip. What at first glance appears to be a game with world-famous landmarks turns out to be a metaphor for the bank's ability to combine Lucerne expertise with global competitiveness.
Grip chose a visual approach for this. The campaign images show the Lucerne Chapel Bridge against the vibrant backdrop of Singapore, next to the iconic landmarks of London and in the heart of Zurich. The aim is to show that: LUKB's Entrepreneur Bank connects worlds. The campaign is currently being rolled out in German-speaking countries, including print ads, posters, online and via Linkedin.
Responsible at LUKB: Isabelle Bühlmann, Marketing Project Manager, Fabian Fischer, Head of the Unternehmerbank market division. Responsible at Grip: Daniel Schranz. CD, Florian Steiner Concept/Art Direction, Gina Armellino, consulting Emanuel Scheidegger, text, image editing: Süsstrunk. Media: Stefanie Mayr, DotKom Digital Communication AG, Roland Steffen, Mediabus, Daniel Huwyler, ACE2ACE.
