Grip for LUKB: Cryptos for everyone
Grip and the Lucerne Cantonal Bank (LUKB) are using street art in their current campaign to promote the democratization of digital currencies.
In a world where art is redefining the boundaries of what is possible, LUKB and Grip want to set an example of innovation and accessibility. Together, their latest initiative brings together the vibrant energy of street art and the progressive dynamics of cryptocurrencies to simplify access to digital currencies.
Luzerner Kantonalbank enables the trading and safekeeping of a selected range of cryptocurrencies directly via its own custody account. According to the bank, this innovative concept makes "complicated processes such as the use of wallets and private keys superfluous" and opens the door to "revolutionarily simple" crypto investments.
In close collaboration with the agency Grip, a campaign was created that links this initiative with the vibrant world of street art. "Street art is a symbol of new beginnings, new things and, ultimately, revolution," explains Florian Steiner, Senior Art Director at Grip. This quote sums up the core of the campaign, which uses playful and artistic motifs to symbolize the easy accessibility and democratization of cryptocurrencies. A goal that LUKB is pursuing with its new offering.
"The innovative dynamics during the development phase and the opportunity to test new concepts in collaboration with Grip were extremely enriching for us," says Marco Brütsch, Head of Marketing Sales at LUKB. "We are certain that we have really picked up on the target group with this campaign. The initial feedback has already been very positive."
Since the beginning of March, this communication has been rolled out via social media, the company's own channels and a targeted digital campaign. The digital campaign includes various ways of reaching the young and affine target group. Prominent and innovative formats such as the Hypercube or the Vertical Scroller are being used.
Responsible at LUKB: Marco Brütsch (Head of Marketing Sales), Corinne Steiner (Project Manager Marketing). Responsible at Grip: Daniel Schranz (CD), Florian Steiner (Concept/Art Direction), Patrick Meyer (Text), Gina Armellino (Consulting). Image processing: Süsstrunk. Animation: Spin Animation. Media: Stefanie Mayr (DotKom Digital Communication).
