Goldbach Crossmedia Award: expert jury confirmed
The race for the Goldbach Crossmedia Award 2024 is on: For the 20th time, the search is on for cross-media campaigns that have successfully implemented a creative central idea across different media channels. The expert jury has now been selected.
Goldbach has been promoting cross-media communication in the Swiss media and advertising industry for 20 years with the Goldbach Crossmedia Award. Now the independent Jury - consisting of experts from creative and media agencies and advertising clients. The following 14 industry representatives, led by jury president Marco Taborelli (Marco Taborelli Consulting), will select the winning campaign for 2024 in this year's anniversary format:
- André Hefti (Switzerland Tourism)
- Tim Hess (Librio)
- Caspar Heuss (Wirz Group)
- Christina Jaldón (Opel Switzerland)
- Lara Jelinski (dentsu Media Switzerland)
- Matthew Katumba (High Voltage Communication)
- Dominique Magnusson (Jung von Matt/LIMMAT)
- Swen Morath (Wunderman Thompson)
- Gordon Nemitz (thjnk Zurich)
- Annunziata Pasarello (EssenceMediacom)
- Nannette Passberg (OMG)
- Moritz Schneider (Mediaschneider)
- Philipp Skrabal (Farner)
- Roger Zingg (Migros Supermarket)
The winners will be honored at the Best of Swiss Web Award Night at the Zurich event location The Hall on April 11, 2024.
Until February 1, 2024, interested parties have the opportunity to register their case via the submission tool for the Goldbach Crossmedia Award. It is not only the strategy of cross-media networking or the target-oriented use of media that plays a central role, but also the degree of innovation and the creative central idea, which is implemented in a way that is appropriate to the media and target group.
ZEWO-certified non-profit organizations now benefit from a discount on the submission fee. In addition, all interested parties have the chance to win one of three participation fees until January 22, 2024 and thus submit the campaign free of charge. To the competition.
