Glutz launches brand campaign for Aargauische Kantonalbank
There’s a springtime vibe at AKB—the financial services provider’s colorful presentation is impossible to miss. With its new brand promise, AKB offers compelling reasons why you can feel like you’re «In the right place.».
The new claim should be a credible promise, because money is a matter of trust. This typo campaign for brand positioning is also based on this. Where do people understand me? Where are they committed to my financial goals? Where is my money safe? Where is there a commitment to the region? In over 30 subjects, messages are formulated that create a sensation and entertainment through wordplay and lots of color - and thus convey the promise of "Am richtigen Ort.ch" in a tangible way.
Broad use of advertising media The focus is on an area-wide poster and ad campaign in the Aargau/ Solothurn region. Flanked by radio spots, railboards, POS screens, TV split screens and online banners. Central is the microsite with candid interviews of employees interviewed by TV presenter Sara Bachmann.
Responsible at Aargauische Kantonalbank: Ursula Diebold (Head of Marketing and Communications), Arthur Schildknecht (Head of Marketing), Daniel Künzli (Project Manager Marketing). Responsible at Glutz: Philipp Glutz (Creative Direction), Sandra Parpan (Art Direction), Philipp Glutz/Ueli Haller (Text), Thomas Grob (Digital Publishing).
