Give Children a Hand - Ruf Lanz raises awareness with banknotes

The launch of a new series of banknotes naturally causes a media stir and intense discussions in the country of banks. This time, especially because the Swiss National Bank has taken a new approach in its design. Instead of depicting personalities as in the past, the new series of banknotes presents the theme of "Diverse Switzerland". The dominant visual feature on all the banknotes is the human hand.

Ruf Lanz is now using the attention surrounding the new banknotes and the hands depicted on them creatively for the "Give Children a Hand" charity.

The foundation established by Michel Fornasier gives children with a physical impairment access to modern prosthetic hands. For the children, such prostheses are far more than just an aid: they boost their self-confidence and simplify their everyday lives and their interaction with their fellow human beings. In order to "disable" as many children as possible in this way, as founder Michel Fornasier calls it, the organization relies on financial support.

That's why the donors' money becomes the children's new hand in the campaign. Every note makes it possible for a child to do something they otherwise wouldn't be able to do: blow a dandelion, ride a bike, stand up confidently at school, drink from a fountain, etc. In short, every contribution helps open up new opportunities for children. Hand in hand with Give Children a Hand.

The campaign will be seen online on numerous social media channels, as well as offline on ads, posters and postcards.