Focus on healthy joints: Lumina Health and KSA launch new exercise campaign
With the health campaign «Joints Shape Lives,» Lumina Health and the Aarau Cantonal Hospital (KSA) are shining a spotlight on the topic of mobility. Real patients, expert insights, and dynamic visuals highlight the importance of healthy joints for quality of life and recovery.
Under the motto "Joints guide life", Lumina Health and the Aarau Cantonal Hospital have launched a health campaign that sheds light on movement and joints from a medical and personal perspective. The campaign offers patients and specialists a platform to share their experiences and provide valuable insights. A central element is the themed magazine, which, together with an interactive campaign website and targeted social media posts, provides a comprehensive picture.
From tips for healthy joints to a detailed "Polytrauma Patient Journey", the content illustrates how targeted treatments and prevention can support the recovery process. The visual language uses dynamic and organic perspectives that emphasize the movement aspect and focus on the flexibility and vitality that healthy joints enable. "With authentic stories and a clear visual realization, we create a combination of information and empathy that makes the relevance of the topic clear for all target groups," explains Tarja Zingg, Managing Director of Lumina Health and campaign manager.
Responsible at KSA: Julien Buro, Ralph Schröder, Claudia Morach, Johanna Häseli; Responsible at Lumina Health: Tarja Zingg (strategy, concept), Stephanie Kaiser (design), Corinne Dietziker (design), Lena Rauh (project management); photography: Phil Wenger.
