GastroSuisse launches marketing campaign "We missed you too".
The GastroSuisse industry association is launching a major nationwide campaign on Monday called "We missed you too." With the message, the campaign expresses the joy of the hospitality industry to reunite with its guests after the Corona lockdown.
"With this campaign, we want to express that the time has come to go out again and enjoy the diverse hospitality offering," notes GastroSuisse Director Daniel Borner, who played a key role in the campaign's creation. "We want to show that a great many people put their heart and soul into it every day, in order to offer their guests a wonderful experience after the times of deprivation."
"The crisis has made it clear," adds Marketing Director Michael Siebenmann, "what the social role of gastronomy is in society and how great the need is to finally meet again - in a restaurant, in a bar or in a club. Now it's also a matter of encouraging the population to overcome any uncertainties and regain trust.
Scattered throughout Switzerland
In the first phase, ten major Swiss cities in the three language regions are planned: Zurich, Bern, Basel, Biel, Lucerne, Lugano, St. Gallen, Winterthur, Geneva and Lausanne - with more to follow. GastroSuisse is also building on a strong partner network to strengthen fine distribution in the regions and extend the campaign's reach. At the heart of the campaign is a poster campaign in three languages, which will also be reflected in social media and news portals. The campaign will run until at least the beginning of July. (pd)
