Galaxus shows that life online is not perfect either
In its latest campaign, the online retailer Galaxus is now taking aim at the everyday craze for advertising and self-promotion on the internet.
Just like in the TV advertising block, all kinds of forces are vying for the views of viewers in social media. Reason enough for Galaxus to scratch the pretty facade of the Insta and TikTok world and, at the same time, take on YouTube advertising formats.
The appearance and lengths of the spots were all optimized specifically for the viewing habits and attention span of the respective platform. So whether it's a YouTube financial guru, a TikTok yoga queen, or an Insta-model, all the spots are produced in such a way that the break catches the viewers' attention in a way that is appropriate for the channel, and they always end up hard in real life, along with the supposed Internet stars.
The current campaign can be seen from Tuesday until mid-May throughout German-speaking countries on YouTube, Instagram, Facebook and TikTok.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director, Art Director), Ursina Grimm (Head of Brand Management), Eva Lipecki (Project Management, Brand Management) Julian Stauffer (Art Direction), Luca Giugliano (Digital Marketing & Media Planning), Cédric Feusi (Digital Marketing & Media Planning). Responsible at Plan B Film (Film Production): Jessica Sonderegger (Producer), Chris Niemeyer, Niels Vije, Ali Tseme (Concept), Chris Niemeyer, Jessica Sonderegger (Script), Chris Niemeyer (Direction), Nico Drechsel (Camera), Christoph Menzi (Editing), Patrischa Freuler (Colorgrading), Frederik Bauer (Visual Effects / Graphic Animation), UKO - The Audio Suite (Audio Postproduction).
