Galaxus Mobile: Always better together

The more, the better. At least that's the theory. Galaxus Mobile's new campaign refutes this statement with a wink: five people walking a dog on a lead - awkward. Three consultants holding a presentation at the same time - incomprehensible. Four men sharing a urinal - impractical.

In six commercials, Galaxus Mobile uses absurd scenarios to make it clear: "Not everything is better together, but Galaxus Mobile is". With the "Family + Friends" option, all subscribers can save money. The costs are reduced by one franc per group member for a maximum of five people - i.e. a total of four francs per month.

The campaign can be seen online from Monday in German-speaking and French-speaking Switzerland, on relevant social media channels such as Instagram and TikTok and on web TV.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Amber Roth (AD), Julian Stauffer (Teamlead Creation, Director), Mariya Alipieva (Project Management, Brand Communications), Manuela Rüegg (Producer), Valentina Sproge-Werndli (DoP), Christian Walker (Photographer / Gaffer), Daniel Kobi, Manuela Rüegg, Julian Stauffer, Amber Roth (Concept), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Language Services (French transcreation). External partners: Streecasting.ch - Andrea Sponring (casting), The Spot - Philippe Favre (location scouting), Amanda Brooke (styling, hair & make-up), Amma Bruchez (assistant styling), Viviane Rapp (set), Maude von Giese, Lena Bucheli (assistant set), Michele di Fede (photo & video assistant), Florian Hinder (set sound), Lea Mannale, (runner), Marko Strihic (editor), Simon Hardegger (grading), Christian Spirig (color grading photo), UKO - The Audio Suite (sound post-production).