From Italy with LOVS
ViznerBorel is providing communications support for OVS’s market entry in Switzerland. A comprehensive, nationwide package of measures is designed to help the brand gain a long-term foothold in Switzerland.
The campaign primarily targets young families and men and women who are looking for Italian style at the best possible price. In addition to a national poster campaign consisting of a total of three flights, premium poster sites and megaposters, the campaign also includes a print presence with, among other things, full branding in 20minuten Friday (all ad spaces as well as the cover) and various social media measures including a competition.
Responsible at OVS: Michael Haag (Director Marketing), Marco Wermelinger (Head of Marketing Planning & Retail Marketing), Nicole Borel (Corporate Communications Officer). Responsible agency: ViznerBorel.
