Friday is always
In a new campaign, 20 Minuten Friday and Rod postulate the Friday feeling for all other days of the week as well.
The campaign, which was launched on Friday in German- and French-speaking Switzerland, focuses on young and self-confident women with a broad range of interests. Because the cosmopolitan reader finds her preferred content on Friday in relevant stories - every day.
https://www.youtube.com/watch?v=nW37ukyS86A
Julia Köpfli, Product Manager of 20 Minuten Friday and project manager of the campaign: "With the weekly magazine and the blog, 20 Minuten Friday inspires its readers every day with stories about fashion, beauty, stars and life. Every day is Friday, the key visual of the new campaign, represents this daily inspiration and makes a clear statement about more joie de vivre."
Credits
Responsible at Friday: Julia Köpfli (Product Manager Friday and Project Manager Campaign), Annina Flückiger (Head of Branding and Marketing 20 Minuten), Kerstin Netsch (Co-Editorial Manager Friday), Martina Loepfe (Head of Fashion, Styling Campaign). Responsible agency: Rod Communication. Production: Tina Aich. Photography: Moss Tang Film: Hillton.
