Friendly Greetings implements pop-up surf store and surf simulator for Allianz Cinema
For the second time, Freundliche Grüsse is handling all communications for Allianz Cinema under the slogan «Great Outdoor Cinema.».
The Zurich agency now also implemented the stand appearances in Zurich, Basel and Lausanne - with an elaborate pop-up surf store with integrated surf simulator.
In order to make the waiting time for the films as entertaining as possible for the guests, Freundliche Grüsse was commissioned by Allianz with an entertaining and interactive stand concept. Based on this year's overall communication from Allianz, which focuses on the story of Swiss professional surfer Alena Ehrenbold, the Zurich agency developed an inviting pop-up surf store with the look and feel of a classic California surf store.
A surf simulator was developed as an interactive element, which allows visitors to virtually ride waves on real surfboards. The aim of the game is to collect as many points as possible by moving the surfboard up and down. Sensors are used to transfer the corresponding movements into the 8-bit-style gameplay. The winners receive attractive daily prizes and travel vouchers from Edelweiss and Kuoni. The game can also be played from home: Allianz.ch/surf
In addition to a lounge, the surf stores offer a counter where you can buy souvenirs and information about Allianz insurance products.
Responsible at Allianz: Thomas Jost (Head of Brand Management and Sponsoring), Marcel Wolfgramm (Head of Sponsoring & Hospitality), Deborah Jeggli (Brand Management & Sponsoring). Responsible at Friendly regards: Pascal Deville (Creative Direction), Alain Aebersold, Nadine Mojado (Art Direction), David Elmiger (Text/Concept), Erwan Eydt (Programming); Christian Haueter (Consulting), Adrian Meier (Project Management). Production: lakritz (scenic architecture); Brogleworks (stand construction); Eyecatcher (surf simulator); Fivenine (game programming).
